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Assistant Store Manager

The Assistant Store Manager is responsible for the overall performance of the store and assists Store Manager with generating sales potential, recruiting and developing staff, maintaining store appearance, controlling expenses and shortages, and managing the culture of service within the store. 


  • Proactively search for ways to maximize sales volume and profit
  • Maintain visual presentation standards that are consistent with company philosophy and direction
  • Demonstrate effective written and verbal communication skills
  • Take an active role in networking, recruiting, hiring, and training
  • Proficient in all operational policies and procedures
  • Manage time and prioritize tasks
  • Review associate schedules to ensure maximum sales floor coverage during key business times
  • Assume leadership role with Floor Supervisor and Sales Associates
  • Responsible for all activities with-in the store in the absence of the Store Manager
  • Timely completion of all tasks assigned or delegated by supervisor

Customer Service/Sales

  • Ensure customer service is the #1 priority
  • Effectively supervise the sales floor to ensure customer/associate awareness at all times
  • Daily implementation of the S.P.O.R.T. customer service program
  • Follow all customer service expectations as outlined in the Service Audit


  • Motivate and develop associates to meet store goals/objectives
  • Clearly delegate activities and follow-up on all direction
  • Demonstrate teamwork within store and company
  • Take initiative and use sound judgment
  • Foster a sense of urgency in self and others
  • Develop growth potential in associates
  • Lead by example


  • Demonstrate professional image and conduct
  • Follow specific company dress code policy
  • Ensure that store staff is treated professionally, courteously and respectfully
  • Involve and develop store staff in accomplishing store goals
  • Control turnover
  • Take an active role in own development
  • Communicate staff concerns to management
  • Support all company/management decisions
  • Utilize all training programs/materials effectively


  • Execute and follow-up on all operational policies, procedures and directives which are listed but not limited to Google docs, LPI audit, Associate Handbook, Service audit, and the Policy & Procedure manual
  • Have working knowledge of the Shrink Awareness Guide
  • Execute and follow-up on all loss prevention counter measures to include but not limited to shrink derived from paperwork errors, internal theft, and external theft
  • Ensure accuracy in all paperwork with an emphasis on timely distribution to the appropriate person
  • Attend mall/center meetings in the absence of the Store Manager
  • Ability to analyze financial reports and affect the business through sound decision making

Visual Presentation

  • Maintain store appearance to reflect USPA standards
  • Execute and maintain company marketing directives
  • Interpret and execute floor plans and guidelines
  • React to sell through and ensure store is well stocked
  • Ensure price change set-up is timely and effective
  • Execute markdowns and re-merchandise as needed
  • Have knowledge of the store merchandise
  • Have knowledge of sales floor and stockroom organization
  • Keep management informed of all merchandise-related issues

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