BIG Savings

Clear the Clearance – Shop Now

White Label Collection

White Label is in a Class of it's Own

The most luxurious collection we have ever produced.
Ultimate styling meets extraordinary fabrication. More essential than ever.

World Class Styling & Fabrics

Elevated details make the difference.
Premium fabrics and an all new design that is simply stunning — This is White Label.

White Label is truly remarkable. - Curt Wagner, design director

The Interview :

Q. What is the White Label aesthetic?
A. Our take on American classics with a casual ease and comfort. Brilliant styling that stays true to the authenticity of our brand. This is the best collection we have ever done.

Q. What do you want people to understand about this collection?
A. White Label is a step above the rest. Beautifully styled and easy to wear. The colors are gorgeous, the silhouettes are classic. We have extended what we can do and how we do it.

Q. What makes this collection different?
A. Luxury fabrics and features of the best quality. In developing White Label, we focused exclusively on the basic, core elements of the classic American wardrobe. It’s everything you need, and nothing you don’t.

Q. Who or what inspired this collection?
A. Iconic American style and it’s heroes of fashion. Gene Kelly, James Dean, Paul Newman.

Q. What’s your favorite style combination?
A. Any bottom in the collection pairs with any top, but I love mixing a knit bottom with a woven top for an updated, current look.


Sign up to recieve the latest news and offers*

*Sign-up discount valid for first-time registrants only.
© 2022 U.S. Polo Assn.. All Rights Reserved.