We reserve the right to revise or make changes to this Policy at any time. We will communicate any such changes on this page. The date of the latest Policy revision can be found on the bottom of this page. You may bookmark this page and review it periodically to ensure familiarity with the most current version of this Policy. Your continual use of the Site subsequent to any changes to this Policy will mean that you accept such changes. At any point should you wish to remove any portion of your personal information from our database, please notify us at serviceUSA@e.uspoloassn.com.
Information We Collect and Track
The Company collects and retains two types of information from Site visitors: (i) personal information voluntarily provided by individual visitors when interacting on the Site, or on certain other occasions, such as via forms or in emails; and (ii) tracking data, which is automatically collected from every Site visitor and recorded on our log files, (collectively, "Information"). The Information that we gather may include your name, title and address, telephone number, email address, birth date and credit card number, as well as other elements of personal information. In addition, we may keep a record of any correspondence, including any Information contained therein. We may collect this information when you:
- Place an order on the Site.
- Return an item or make an exchange.
- Inquire about our services.
- Create an account on the Site.
- Sign up for email updates from the Company.
- Are referred to us through a marketing promotion.
- Participate in a Company marketing survey, promotion, or event.
You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions.
You may decline to provide any personal information, but this may prohibit registration on the Site or limit participation in activities or services offered on the Site.
In an effort to improve our site we may collect non-personal information about how users navigate through the Site. Without limitation, we may collect information regarding the number and frequency of visits to the Site, viewed and/or purchased items, information on websites accessed prior to and following your visit to the Site, the software used to access the Site, your IP address and Internet service provider-related information. The tracking data we record may include the location of your computer.
How We Use Your Information
The Information that we collect is used for a variety of business purposes, including but not limited to, retaining transaction and order information, processing and tracking orders, contacting you about the status of an order, providing information regarding product recalls or products you have purchased, responding to your requests or correspondence and to find ways in which we can improve the Site. We may also use your Information to advise you of upcoming activities, promotions, products, services and events in which we think you may be interested. Your Information may be analyzed to enable us to serve you in the best manner possible through enhanced features and functions on the Site.
We provide certain Information to third party service providers who perform specific functions on our behalf. Certain service providers (i.e., web hosting, credit card processing, shipping, order tracking, catalog management and others) may have access to all, or part, of the Information we maintain. All such Information provided to third parties is limited to the Information needed to perform their functions. We seek to limit third-party use of Information; however, we are not responsible for such third-party use of Information that is not in compliance with this Policy.
The Company may make certain Information, including, but not limited to, your name, address and email address available to our affiliates and related companies. This information is never sold. Our affiliates and related companies may contact you directly regarding certain promotions. If you would like to opt out of having the Company share your name, address, and email address with its affiliates and related companies, please contact our Customer Service Department.
The Company may collect certain tracking data that can be used for a variety of purposes including, but not limited to, analysis, load balancing metrics and creating reports on statistical, demographic or aggregated information about visitors to the Site. Reports generated from tracking data are used for a variety of purposes including improvements to the Site and our services.
Transfer of Information to Third Parties upon Sale or Change of Control
We retain the right to transfer or assign all Information pursuant to a merger, sale, reorganization, purchase or other transaction relating to the Company, its affiliates or their assets, if the assignee or purchaser agrees to abide by the terms of this Policy.
We take reasonable precautions to protect your Information from loss, misuse or alteration. We maintain physical, electronic and procedural safeguards that comply with federal regulations to protect your non-public Information. You should recognize, however, that there is no such thing as "perfect security" on the Internet and we cannot guarantee the security of your Information. Due to the unsecure nature of Internet communication, it is possible that information provided to us or information accessed via your use of the Site will be intercepted during transmission. We are not liable for any breach of our systems or interception of our transmission, and we hereby disclaim, to the fullest extent provided under law, any liability associated with any claim relating to a breach of security, data or information.
From time to time, we may communicate marketing events, Site updates and changes or other developments at the Company to Site users via email. Such emails may be sent to users of the Site even if they have not requested to receive any communication from us. If you wish to unsubscribe from such email communication, please click here to unsubscribe.
If a user elects to use our referral service to inform another person about the Site or Site features, we may request the name and email address of such other person. The Company will automatically send a one-time email inviting such other person to visit the Site or to purchase items from the Company. The Company stores this information for the sole purpose of sending this one-time email.
Links to Third-Party Sites
The Site may contain links to websites owned and operated by other parties. We are not responsible for, and have no control over the privacy policies of those sites. We encourage you to review the privacy policies of those sites prior to providing them with any information.
The Company is concerned with protecting the privacy of children who access the Internet and, thus, comply with the Children's Online Privacy Protection Act (COPPA). Accordingly, the Site is not intended for use by anyone under the age of 13 without the supervision of a parent or guardian. We do not knowingly collect Information from anyone under 13 years of age without the consent of a parent or guardian. If you are under the age of 13, please do not submit any personal information to us, you may rely on your parent or guardian to assist you.
We reserve the right to disclose any Information to maintain compliance with any law, regulation, decree, judgment, order, subpoena or any other governmental order ("Order"), without any obligation to contest or verify the accuracy of such Order.
This Policy will be governed by and construed in accordance with the laws of the State of New York, without regard to any principles of conflicts of law. You agree that any action at law or in equity that arises out of, or relates to any use of the Site will be filed only in the state or federal courts located in the State of New York, and you hereby consent and submit to the personal jurisdiction of such courts for the purposes of litigating any such action.
If you are a California resident, you may ask us to refrain from sharing your information with certain of our affiliates and other third parties for their marketing purposes. See the “Notice to California Residents” section below for additional information.
California Resident Rights Regarding Personal Information
Capitalized terms in this “Notice to California Residents” section of the Privacy Notice shall have the meanings set forth in the California Consumer Privacy Act of 2018. Subject to certain limits under California law, California residents have a number of rights regarding their Personal Information.
California residents have the right to request in writing, (i) a list of the categories of Personal Information, such as name, address, e–mail address, and the type of services provided to the customer, that we have disclosed to third parties (including Independent Affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties' direct marketing purposes, and (ii) the names and addresses of all such third parties. In addition, California residents have the right to request that we disclose to them (i) the categories of Personal Information we have collected about them, (ii) the categories of sources from which Personal Information is collected, (iii) the business or commercial purpose for the information collection, (iv) the categories of third parties with whom we have shared Personal Information, and (v) the specific pieces of Personal Information we hold about an individual.
California residents have the right to have their Personal Information deleted, unless the Personal Information is necessary for us or our service providers to: complete a transaction for which the Personal Information was collected, provide a good or service requested by the consumer or otherwise perform a contract between the business and the consumer; detect security incidents; protect against malicious, deceptive, fraudulent or illegal activity (or prosecute those responsible); debug to identify and repair functionality errors; exercise or ensure the right of another to exercise free speech or another legal right; comply with the California Electronic Communications Privacy Act, which compels the production of or access to electronic communication information or electronic device information with a search warrant; to enable solely internal uses aligned with the consumer's expectations given their relationship with the business; comply with a legal obligation; otherwise use the information internally in a lawful manner compatible with the context in which the consumer provided it.
California Resident Personal Information Collected
We collect the following categories of data, as defined and categorized under Applicable Law in California:
Our Services collect the following categories of Personal Information: Identifiers, Characteristics protected under state and federal law, Commercial information, Internet information, Geolocation data, and Inferences, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.
Our Stores may collect the following categories of Personal Information: Identifiers, Characteristics protected under state and federal law, Commercial information, Biometric information, Geolocation data, and Inferences, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.
QR Codes may collect the following categories of Personal Information: Identifiers, Internet information, Geolocation data, and Inferences, for the operation of our services, auditing, security, internal research and development, and quality and safety business purposes, collected directly from individuals, as well as from service providers on our behalf.
Our Services are not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13 on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on our Services, we will delete the information from our records.
This Privacy Notice may be updated from time to time. Accordingly, you should check the date of this Notice (which appears at the top of this page) and review any changes since the last version. Your continued use of the Services following any modifications demonstrates your agreement to such changes. If at any time you do not agree to the terms of this Privacy Notice, please do not use this Site or provide us with personal information when shopping in our Stores.
Updating or Correct Your Information and Contacting the Site
Please contact our Customer Service Department if you have any questions or concerns regarding the Site, this Policy or if you would like to update or correct your Information. Please send any questions or comments regarding this Site to:
U. S. Polo Assn. USA Ecommerce
1400 Broadway, 15th Floor
New York, NY 10018
Our policy was last updated on September 12, 2022.